Category: commercials

The commercial below depicts the common problem of feeling overwhelmed by the all of the need we see around us. There is so much neediness, yet we don’t have sufficient resources to help in every effort or to donate to every worthy cause.

The commercial rightly concludes that we can address this feeling by doing. In other words, while we cannot do everything, we can surely do something. What that “something” is requires discernment. What are my gifts? What are the needs I am best positioned to help with? What is my state in life (married or single, parent with young children or empty-nester, wealthy or poor)? What is my natural demeanor (patient, energetic, organized, creative)?

I don’t have all of the gifts; you don’t have all of the gifts; but together we have all of the gifts.

Sometimes the sense of being overwhelmed is God’s way of tapping us on the shoulder and asking us, “What do you have?” “Five loaves and two fish, but what good is that?” (see John 6:9). Jesus simply says that we should bring them, bring what we have. Even little things can mean a lot; they can make a big difference. Lots of little things add up to a lot.

In the Gospel of Matthew (Mat 12:1-8), Jesus is rebuked for violating the Sabbath. This reminded me of the video below, which illustrates how we sometimes follow smaller rules while overlooking more important ones in the process.

The Lord Jesus was often scorned by the people of His day, who claimed that He overlooked certain details of the law (often Sabbath observances). But those who rebuked Him for this were guilty of far greater violations. For example,

1. [Jesus] went into the synagogue, and a man with a shriveled hand was there. Some of them were looking for a reason to accuse Jesus, so they watched him closely to see if he would heal him on the Sabbath. Jesus said to the man with the shriveled hand, “Stand up in front of everyone.” Then Jesus asked them, “Which is lawful on the Sabbath: to do good or to do evil, to save life or to kill?” But they remained silent. He looked around at them in anger and, deeply distressed at their stubborn hearts, said to the man, “Stretch out your hand.” He stretched it out, and his hand was completely restored. Then the Pharisees went out and began to plot with the Herodians how they might kill Jesus (Mk 3:1-6).
2. Woe to you Pharisees, because you give God a tenth of your mint, rue and all other kinds of garden herbs, but you neglect justice and the love of God. You should have practiced the latter without leaving the former undone (Luke 11:42).
3. Indignant because Jesus had healed on the Sabbath, the synagogue ruler said to the people, “There are six days for work. So come and be healed on those days, not on the Sabbath.” The Lord answered him, “You hypocrites! Doesn’t each of you on the Sabbath untie his ox or donkey from the stall and lead it out to give it water? Then should not this woman, a daughter of Abraham, whom Satan has kept bound for eighteen long years, be set free on the Sabbath day from what bound her?” (Lk 13:14-16)
4. You blind guides! You strain out a gnat but swallow a camel. Woe to you, teachers of the law and Pharisees, you hypocrites! You clean the outside of the cup and dish, but inside they are full of greed and self-indulgence. Blind Pharisee! First clean the inside of the cup and dish, and then the outside also will be clean (Matt 23:24-25).

Yes, they are straining out gnats but swallowing camels, maximizing the minimum but minimizing the maximum. Note that in the first passage above they are actually planning to kill Jesus for healing on the Sabbath!

Perhaps my all-time favorite illustration of this awful human tendency is in the Gospel of John:

Then the Jews led Jesus from Caiaphas to the palace of the Roman governor. By now it was early morning, and to avoid ceremonial uncleanness the Jews did not enter the palace; they wanted to be able to eat the Passover. So Pilate came out … (John 18:28-29).

They are plotting to kill a just and innocent man; indeed, they are plotting to kill God. They are acting out of wickedness, envy, jealousy, hatred, and murderous anger, but their primary concern is avoiding ritual uncleanliness! Yes, they are straining out gnats but swallowing camels.

We who are pious and observant need to be wary of this tendency. Sometimes in congratulating ourselves over adherence in lesser matters, we can either offend or neglect in weightier ones. Perhaps I attend Mass each Sunday (a grave obligation); perhaps I pray the rosary (a highly commendable practice); perhaps I tithe (a commendable precept). These are all things that ought to be done (one is commanded, one is commended, and one is a precept). But what if at the same time I am hateful toward someone at the office, unforgiving to a family member, and/or insensitive to the poor?

The danger could be that I let my observance of certain things allow me to think that I can “check off the God box” and figure that because I went to Mass, prayed the rosary, and gave an offering, I’ve “got this righteousness thing down.” Too often, very significant and serious things like love, mercy, forgiveness, and charity are set aside or neglected as I am busy congratulating myself over my adherence to other, sometimes lesser, things.

This oversight can happen in the other direction as well. Someone may congratulate himself for spending the day working in a soup kitchen, and think that he therefore has no need to look at the fact that he is living unchastely (shacked up, for example) or not attending Mass.

We cannot “buy God off,” doing certain things (usually things that we like) while ignoring others we’d rather not. In the end, the whole counsel of God is important.

We must avoid the sinful tendency to try to substitute or swap, to observe a few things while overlooking others.

We see a lot of examples of this in our culture as well. We obsess over people smoking because it might be bad for their health while ignoring the health consequences of promiscuous behavior, which spreads AIDS and countless venereal diseases and leads to abortion. We campaign to save the baby seals while over a thousand baby humans are killed each day in the United States. We deplore (rightfully) the death of thousands each year in gun homicides while calling the murder of hundreds of thousands of babies each year a constitutional right. The school nurse is required to obtain parental permission to dispense aspirin to students but not to provide the dangerous abortifacient “morning after pill.” We talk about the dignity of women and yet pornography flourishes. We fret endlessly about our weight and the physical appearance of our bodies, which will die, and care little for our souls, which will live. We obsess over carbon footprints while flying on jets to global warming conferences at luxurious convention center complexes.

Yes, we are straining gnats but swallowing camels. As the Lord says, we ought not to neglect smaller things wholly, but simply observing lesser things doesn’t give us the right to ignore greater ones.

Salus animarum suprema lex. (The salvation of souls is the highest law.) While little things mean a lot, we must always remember not to allow them to eclipse greater things.

The ideal for which to aim is an integrated state in which the lesser serves the greater and is subsumed into it. St. Augustine rightly observed,

Quod Minimum, minimum est, Sed in minimo fidelem esse, magnum est (St. Augustine – De Doctrina Christiana, IV,35).

(What is a little thing, is (just) a little thing, but to be faithful in a little thing is a great thing.)

Notice that the lesser things are in service of the greater thing—in this case fidelity. And thus we should rightly ask whether some of the lesser things we do are really in service of the greater things like justice, love, mercy, fidelity, kindness, and generosity. Otherwise we run the risk of straining out gnats but swallowing camels.

Enjoy this commercial, which illustrates how one rule (no loud voices in the library) is observed while violating nearly every other.

There’s something interesting about the love between brothers and the way in which they show it. There’s a combination of competitiveness and deep love: “I get to hassle you, but no one else had better do that!”

In the video below, although the older boy continually reminds his younger brother who’s in charge, there’s actually some underlying respect in his actions. It’s as if he’s saying, “I know you can take it. I’m just trying to prepare you for life. There’s always going to be someone bigger and stronger than you are, so stay humble!”

When someone else torments the younger boy, however, the older brother steps in. Without uttering a word, he conveys this message: “I’ve always got your back.”

At times, Jesus was pretty tough on His Apostles, but I suspect the situation wasn’t so far removed from what this video shows. Jesus was saying, “I’m getting you ready for something that you can’t handle right now. And remember, I’ve always got your back” (see John 16:12 and Mat 28:20).

Enjoy the video.

The commercial below is a great illustration of how we often focus on lesser things in order to avoid considering the more important ones. For every one of us, both the day of our death and the day of our judgment are already set.

Although these two realities are the most certain things in our life, many of us seem to think about or prepare for them less than for just about anything else. Never mind death or judgment; I have to go shopping, or prepare for a meeting, or watch my favorite TV show. Not all these other things are frivolous; many are significant, such as earning a college degree, or getting married.

But whether frivolous or important, they are all secondary and uncertain. Death is certain; it is the one “graduation” we absolutely must prepare for. The world, the flesh, and the devil have a thousand others things with which to distract us, divert us, and throw us off track.

We succumb to these distractions too easily, often maximizing the minimum while minimizing the maximum. Perhaps we do so in order to be anesthetized; perhaps it is that we just prefer short-term, immediately available joys to long-term, future ones.

Enjoy the humor in this commercial, but don’t miss its hidden message. No distraction or earthly focus can change the fact that we are moving toward a moment that is critical to our destiny. Death and judgment do not go away simply because we are laughing now or enjoying a moment of earthly repose. Jesus warns,

Stay dressed for action and keep your lamps burning, and be like men who are waiting for their master to come home from the wedding feast, so that they may open the door to him at once when he comes and knocks. Blessed are those servants whom the master finds awake when he comes. … But if a servant says to himself, “My master is delayed in coming,” and begins to beat the male and female servants, and to eat and drink and get drunk, the master of that servant will come on a day when he does not expect him and at an hour he does not know, and will cut him in pieces and put him with the unfaithful (Luke 12:35-46).

One of the more poorly translated (into English) verses of the Bible is this one: If you love me, keep my commandments (John 14:15). This gives the impression that the commandments are an imposition on us and that we prove our love for the Lord by keeping them through our own human effort. The verse thus translated could be interpreted to mean this: “If you really love me, prove it by keeping my commandments.”

But the verb translated here as the imperative “keep” is not an imperative in the Greek text. The Greek word used is τηρήσετε (tērēsete), a future active indicative verb form, better translated as “you will keep.” A more literal translation of the verse would be this: “If you love me, you will keep my commandments.”

This changes the tone of the verse and helps to show that the keeping of the commandments is the fruit of love rather than evidence that we are proving our love through human effort. In effect, the verse can mean this: “If you love me, you will keep my commandments with a joy and enthusiasm because lovers like to please their beloved.”

Love can take a difficult task and make it joyful for us because we know that our beloved is pleased. We are happy to please people whom we love.

This commercial shows the draw of love even when the task is difficult. Love empowers us to overcome obstacles to be with our beloved. Are we this way with prayer, or getting to Mass, or keeping the commandments? There may be times when we are reasonably hindered from such things, but overall, do we resist distractions and difficulties or do we just give up? Do lovers give up easily or does love find a way?