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commercials

Love Endures All Things, as Seen in a Commercial

August 17, 2018 0 Comments
Love Endures All Things, as Seen in a Commercial

In his classic description of love, St. Paul says, Love bears all things, believes all things, hopes all things, endures all things (1 Cor 13:7). I remember discovering this when I was in the 7th grade. A very pretty girl needed help carrying some heavy books; I had wanted to meet her and saw my […]

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We Are Wayfarers and Our Food Is the Eucharist, as Seen in a Commercial

August 10, 2018 1 Comment
We Are Wayfarers and Our Food Is the Eucharist, as Seen in a Commercial

The commercial below reminds me of the fact that the Eucharist is our necessary food for the journey; it is the food of wayfarers. In John chapter 6, Jesus teaches that the miraculous manna described in Exodus and Numbers was the food that sustained the ancient Jews in the desert and strengthened them bodily for […]

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The Stain of Sin, as Seen in an Advertisement

July 27, 2018 1 Comment
The Stain of Sin, as Seen in an Advertisement

The video below, an ad for a carpet cleaning product, is masterfully done and has a surprise ending. In the ad, the horror caused by the carpet stain is palpable. I’d like to relate this mere carpet stain to the growing and ominous stain that represents evil. This stain (macula in Latin) should cause us […]

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Straining Out Gnats but Swallowing Camels, as Seen in a Commercial

July 20, 2018 1 Comment
Straining Out Gnats but Swallowing Camels, as Seen in a Commercial

In the Gospel of Matthew (Mat 12:1-8), Jesus is rebuked for violating the Sabbath. This reminded me of the video below, which illustrates how we sometimes follow smaller rules while overlooking more important ones in the process. The Lord Jesus was often scorned by the people of His day, who claimed that He overlooked certain […]

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Viva Cristo Rey, as Seen in a Commercial

July 13, 2018 2 Comments
Viva Cristo Rey, as Seen in a Commercial

In the car commercial below every imaginable attack is waged on the driver by various nefarious figures, but the driver just keeps on driving. Similarly, we must just keep on preaching and teaching no matter what foolish or evil things assail us, no matter the obstacles. St. Paul reminds us, I charge you in the […]

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Lost in Cyberspace, as Seen in a Commercial

June 29, 2018 0 Comments
Lost in Cyberspace, as Seen in a Commercial

I am not sure what to make of the commercial below. On the one hand it celebrates the many creative acts that take place behind computer screens. On the other, there’s something sadly emblematic about all the solitary figures engrossed in their PCs. Almost everyone in the commercial is alone behind his or her laptop. […]

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Less is More, as Seen in a Commercial

June 22, 2018 0 Comments
Less is More, as Seen in a Commercial

There is an old saying that sometimes “less is more.” In other words, at some point excess becomes burdensome and pointless. In the commercial below, the upgrades to mowing equipment begin as helpful, but end as silly and even dangerous. Meanwhile, the poor wife struggles with an “upgraded” watering can that is downright burdensome. One […]

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On Honesty and Sincerity, As Seen in a Commercial

June 15, 2018 0 Comments
On Honesty and Sincerity, As Seen in a Commercial

The word honesty comes from the Latin honestas meaning an honor received from others, a kind of “standing in honor” before others (honor + stas (to stand)). It’s interesting that most people are willing to be a little phony in order to get vague appreciation or to be thought well of. (The whole cosmetics industry […]

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