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commercials

On the Passing of Things, as Seen in a Commercial

November 17, 2017 2 Comments
On the Passing of Things, as Seen in a Commercial

The commercial below must have taken weeks to film. Regardless of its intent (selling homeowner’s insurance), there is something of an admonition in both the video and the accompanying music: life and the things of life slip away. Not a bad theme in November, when the Church bids us to meditate on the last things. […]

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Three Images of a Christian – Which One Are You?

November 10, 2017 1 Comment
Three Images of a Christian – Which One Are You?

Consider the commercial below. It says a lot about how we can conceive of Christ, and the desire of some to refashion Him. Perhaps we do well to look at it by analyzing the dramatis personae (cast of characters) and weaving in the plot. As the scene opens there are three women who come upon […]

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Our Interconnectedness as Seen in a Commercial

November 3, 2017 0 Comments
Our Interconnectedness as Seen in a Commercial

The commercial below reminds us that the products we use don’t just come out of nowhere. Good goes around and around. The Cheerios in the cereal box started out as seeds in the ground, but the commercial stops well short of showing everyone we should thank for the final product. • Before sowing the seed, […]

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Be Angry But Sin Not – As Seen in a Commercial

October 20, 2017 6 Comments
Be Angry But Sin Not – As Seen in a Commercial

One of the most basic human passions is anger. Not all anger is sinful, however. One way different types of anger can be distinguished is by their object. If the object of the anger is appropriate (e.g., injustice), then anger is an appropriate response. In the case of reacting to injustice, anger is like an […]

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The Disruption of Extreme Individualism, as Seen in a Commercial

October 6, 2017 3 Comments
The Disruption of Extreme Individualism, as Seen in a Commercial

The commercial below is a humorous illustration of the clash of cultures. As the scene opens, we see a formally clad orchestra performing the famed Brandenburg Concerto. The focus then shifts to a percussionist at the back of the orchestra. The man proceeds to bring the entire orchestra to a halt by engaging in a […]

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The Ministry of Angels, as Seen in a Commercial

September 29, 2017 6 Comments
The Ministry of Angels, as Seen in a Commercial

Most of us struggle with the fact that God allows bad things to happen to us. Why does He not intervene more often to protect us from attacks of various kinds and from events that cause sadness, setbacks, or suffering? While mysterious, the clearest answer is that God allows suffering in order that some greater […]

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On the Sin of Rash Judgment, as Seen in a Commercial

August 18, 2017 4 Comments
On the Sin of Rash Judgment, as Seen in a Commercial

One of the most commonly committed—yet least often confessed—sins, is that of rash judgment. The commercial below humorously depicts the sin and how wrong we can sometimes be. In reality, the sin is not often humorous and can lead us to some very dark places. On account of rash judgments, we may harbor grudges, resentments, […]

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Finding your Proper Focus as Seen in a Commercial

August 11, 2017 2 Comments
Finding your Proper Focus as Seen in a Commercial

While the commercial below is certainly over-the-top, it provides an image of the way too many people live their lives. The commercial depicts a ship being tossed about by a terrible storm at sea. In the midst of this crisis, however, all that the captain can think about is that he “needs” to make a […]

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