Category: commercials

Posted on

We Are Wayfarers and Our Food Is the Eucharist, as Seen in a Commercial

The commercial below reminds me of the fact that the Eucharist is our necessary food for the journey; it is the food of wayfarers. In John chapter 6, Jesus teaches that the miraculous manna described in Exodus and Numbers was the food that sustained the ancient Jews in the desert and strengthened them bodily for their journey to the Promised Land. While most of them did not make it to the Promised Land because of their unbelief, their children did. The manna was the food that fed them for that long journey.

Jesus then says that He is now the living bread come down from Heaven for us:

I am the bread of life. Your fathers ate the manna in the wilderness, yet they died. This is the bread that comes down from heaven, so that anyone may eat of it and not die. I am the living bread that came down from heaven. If anyone eats of this bread, he will live forever. And this bread, which I will give for the life of the world, is My flesh (Jn 6:48-51).

If for some strange reason the ancient Jews had refused to eat the manna given them, they would have died of hunger in the desert. So, too, for us. If we do not receive Holy Communion, we will not have the strength to make it to the Promised Land of Heaven:

Truly, truly, I tell you, unless you eat the flesh and drink the blood of the Son of Man, you have no life in you. Whoever eats My flesh and drinks My blood has eternal life, and I will raise him up at the last day (Jn 6:53-54).

So, the Eucharist is our true and necessary food to sustain us. Without it we are starving ourselves and do not have strength for the journey. Even if God has other ways to feed those who cannot reasonably know of or receive the Eucharist, that is no excuse for those of us who know better.

In the commercial below, a young man eats his oatmeal while staring dreamily out the window. Astride his bicycle and seeing a steep mountain before him, he feels strengthened for the journey, an epic journey. For us, the mountain is Heaven and the epic journey is the drama of our life through the hills and valleys of this world. We are wayfarers and our food is the Eucharist.

Posted on

Joy and Mystery, as Seen in a Commercial

by Amy Lohrman

Two things occurred to me after watching the video below.

First, God’s law is not burdensome; it is a joy. The safest place in the world is inside the will of God.

The students in the video below are given a homework assignment: they are to investigate the law of gravity. The very study of it unlocks a few days of fun-filled activity. I have found this with God’s Law as well. I love to read Scripture and ponder God’s ways. It has become my joy and is tied into wonder and awe. Oh how I love your law! It is my meditation all the day. Your commandment makes me wiser than my enemies, for it is ever with me. How sweet are your words to my taste, sweeter than honey to my mouth! ( Psalm 119:97, 99)

Second, gravity is one of God’s greatest mysteries.

We can measure it, but we do not know what this strange force is. What is this mysterious attractive force? Are there invisible cords that draw us? We see its effects but we do not see it or know what it really is. It is, even to physicists, one of life’s imponderables.

O, the depth of the riches of the wisdom and knowledge of God! How unsearchable His judgments, and untraceable His ways! (Romans 11:33)

Enjoy the mystery of gravity!

Posted on

On the Sin of Rash Judgment, as Seen in a Commercial

judgement-susannah-sin

judgement-susannah-sinOne of the most commonly committed—yet least often confessed—sins, is that of rash judgment. The commercial below humorously depicts the sin and how wrong we can sometimes be.

In reality, the sin is not often humorous and can lead us to some very dark places. On account of rash judgments, we may harbor grudges, resentments, fears, and unjust anger. We may allow it to foster pride, feeling ourselves superior to others. We may even seek revenge based on misinformation or as a result of misinterpretation of others’ actions. And gossip is usually the daughter (or son) of rash judgment.

St. Thomas speaks of rash judgment in this way: When the human intellect lacks certainty, as when a person, without any solid motive, forms a negative judgment on some doubtful or hidden matter, it is called judgment by suspicion or rash judgment (Summa Theologica, Quest. 60, art 2).

Fr. John Hardon defines it in this way: Rash judgment is unquestioning conviction about another person’s bad conduct without adequate grounds for the judgment. The sinfulness of rash judgment lies in the hasty imprudence with which the critical appraisal is made, and in the loss of reputation that a person suffers in the eyes of the one who judges adversely (Modern Catholic Dictionary, John A. Hardon, S.J.).

The Catechism places rash judgment in the context of our obligation to preserve the good reputation of others:

Respect for the reputation of persons forbids every attitude and word likely to cause them unjust injury. He becomes guilty

– of rash judgment who, even tacitly, assumes as true, without sufficient foundation, the moral fault of a neighbor;

– of detraction who, without objectively valid reason, discloses another’s faults and failings to persons who did not know them;

– of calumny who, by remarks contrary to the truth, harms the reputation of others and gives occasion for false judgments concerning them.

To avoid rash judgment, everyone should be careful to interpret insofar as possible his neighbor’s thoughts, words, and deeds in a favorable way (CCC 2477-2478).

All this said, rash judgment is often committed out of weakness. Our minds are weak and we often lack the patience or determination to carefully discern the whole truth. Sometimes we commit this sin because of past hurts or the general climate of cynicism that permeates our culture.

On account of these roots in weakness, the necessary antidote is humility and an understanding that in most cases we do not have all the facts at our disposal immediately. In fact, there are many situations in which we may never have all the facts. In humility, we should presume benign intent in uncertain matters unless and until the facts indicate otherwise.

In today’s world of 24/7 information at our fingertips, we are encouraged to make quick judgments. News outlets often rush to provide “analysis” before many of the facts are known. When “experts” speak from the anchor’s desk, their statements can seem quite credible when, in fact, they are often little more than rash judgments.

Be very careful. Rash judgment, especially when shared with others, can do a lot of damage. It is not a sin to be taken lightly, even if it is often committed in weakness.

Perhaps, then, a little humor will make the point. In this commercial, a man with all the best of intentions appears to be guilty of the worst intentions. Enjoy.

Posted on

Our Common Threat, as Seen in a Commercial

The commercial below is humorous, albeit preposterous. Here is the scenario: the earth has stopped rotating on its axis and “scientists” say that if everyone runs in the same direction we can restart the rotation, much like hamsters running in an exercise wheel.

Of course, as the standard disaster movie format requires, the news anchor both explains everything to us and gives us our orders from the scientists. In the end, mankind triumphs; crisis averted; roll credits. (Oh, and don’t forget to buy Nike shoes).

It’s rather amusing and pokes fun at the predictable disaster movie recipe.

There is a point to ponder in this standard disaster movie plot. Peter Kreeft once said, “When a maniac is at the door, feuding brothers reconcile.” Many disaster movies use this insight and present us with some sort of universal threat, some outside enemy that threatens all of mankind. Suddenly, partisan politics disappear; nations stop fighting one another and unite to solve the shared problem or repulse the common enemy.

But of course this is the reality. Every human person does have a common enemy: Satan. St. Paul writes,

For our struggle is not against flesh and blood, but against the rulers, against the authorities, against the powers of this dark world and against the spiritual forces of evil in the high realms (Eph 6:12).

In other words, our real battle is not against one another, but against Satan and his demonic army. Sadly, this truest of battles is hidden from most, who instead focus their attention on other, lesser ones.

What will God need to do to refocus our attention? Let’s hope it’s something less than a worldwide disaster! Something tells me that we are so distracted and divided these days that nothing short of the catastrophic will get our attention. Oremus.

Posted on

Humility Lesson, as Seen in a Commercial

Humility is often discovered in little ways. Misplacing my keys is a frequent method for me. I’ve got my plans in mind; I consider myself well-prepared for meeting I’m attending; now it’s time to go. Uh oh, where the heck are my keys?

Mr. Cool as a Cucumber is now all hot and bothered, frantically rooting around for the missing keys. My staff has learned to keep one eye on me and the other on my keys!

I thought about this as I watched the commercial below. In it, a starship is under attack. The brash, unruffled captain walks bravely to his ship, ready to save the day. But then . . . well, see for yourself.

Posted on

The Destructive Power of Distraction – As Seen in a Commercial

In our spiritual lives there is a battle going on for our mind. Satan and the world seek access to our thoughts through temptation and allurements. St Paul writes often of the mind as a source of our renewal and, by extension, as a kind of battleground:

Do not be conformed to this world, but be transformed by the renewal of your mind, that by testing you may discern what is the will of God, what is good and acceptable and perfect (Romans 12:2).

Put off your old self which belongs to your former manner of life and is corrupt through deceitful desires, and to be renewed in the spirit of your minds (Eph 4:22-23).

We seldom think of our mind as the battleground; more often we think more of the flesh. But the mind is where we “live.” It’s where we deliberate. Most of our feelings come from our thoughts as well. There is an old saying

Sow a thought; reap a deed.
Sow a deed; reap a habit.
Sow a habit; reap a character.
Sow a character; reap a destiny.

It all begins in the mind. The mind is a critical place to keep protected. Keeping custody of the eyes is really keeping custody of the mind.

Where is your mind? Is it on the things that really matter or is it consumed by a thousand other diversions? What has your attention? Who has your attention? Beware, distraction is a chief weapon of the world and of the devil.

I thought of all this when I saw the commercial below. In it, a chef is excitedly designing a website for his new restaurant, but is so distracted and isolated by the “virtual reality” of the Internet that he loses sight of the real world of his restaurant. When he finally emerges from his bubble, almost all is lost. While watching, think of the restaurant as a symbol for the mind. Are we too distracted to notice the damage that is going on in our mind?

Posted on

Pick Your Battles – As Seen in a Commercial

In life we have to decide which battles to fight and which to leave to others. We need to learn which battles are ours and which belong to others. Often we allow the urgent to leap ahead of the important on our priority list. We are forever pursuing the latest trendy battles rather than the ones we should be fighting.

In the commercial below a certain “eco-warrior” tries to fight every popular battle: saving the whales, the trees, the ice caps, and so forth. In doing so, she ends up harming not only herself, but also even some of the very things she seeks to save. She also discovers that not everything she thinks needs saving thinks it needs saving.

Let’s skip the politics and consider that in life we need to discern which battles to fight by asking questions. Is this my battle? Is the battle reasonably winnable given my gifts and talents? Am I really the best equipped to aid in this cause or are others better suited? And above all, does God want this of me?

We discern things like this best with the help of others we trust and based on our state in life and on our understanding of our individual gifts and talents.

Tomorrow I will post an article on discernment to further develop these ideas. For now, enjoy the commercial.

Posted on

Majoring in the Minors, as Seen in a Commercial

We live in times of great ingenuity; we have a lot of smarts. We’ve been to the moon and back. Our computers can do more and more amazing things, even as we are able to make them smaller and smaller. We can see farther than ever into outer space and look more deeply than ever into “inner space,” doing microsurgery and studying the human genome.

Yet although we have become technological giants, at the same time we’ve become moral midgets. Though able to solve complex technical problems, we can’t figure how to stay faithful to our commitments or keep our families together. The churches that once dominated our skylines are now dwarfed by buildings dedicated to banking, insurance, and other passing worldly affairs.

Our houses, with their great rooms, cathedral ceilings, and granite countertops, are monuments to our wealth. But inside, these houses are not homes; they are often filled with division and sterility.

Despite all our monetary wealth there is little wisdom; despite all our power there is little prudence.

From an eternal perspective our smarts amount to sandcastles on the beach that are sure to be washed away. Ultimately they cannot stand any more than can we.

Scripture warns of the human tendency to maximize the minimum and minimize the maximum. We are smart, but about the wrong things. Our priorities are misguided.

  1. Woe to you, teachers of the law and Pharisees, you hypocrites! You give a tenth of your spices—mint, dill and cumin. But you have neglected the more important matters of the law—justice, mercy and faithfulness. You should have practiced the latter, without neglecting the former. You blind guides! You strain out a gnat but swallow a camel (Matt 23:22-24).
  2. But God said to [the rich man who built barns], “You fool! This very night your soul is required of you; and now who will own what you have prepared?” So is the man who stores up treasure for himself, and is not rich in what matters to God (Luke 12:20-21).
  3. For the people of this world are more shrewd in dealing with their own kind than are the people of the light (Lk 16:8).
  4. For everyone looks out for their own interests, not those of Jesus Christ (Phil 2:21).
  5. But mark this: There will be terrible times in the last days. People will be lovers of themselves, lovers of money, boastful, proud, abusive, disobedient to their parents, ungrateful, unholy, without love, unforgiving, slanderous, without self-control, brutal, not lovers of the good, treacherous, rash, conceited, lovers of pleasure rather than lovers of God— having a form of godliness but denying its power. Have nothing to do with such people (2 Tim 3:1-5).
  6. How prosperous Israel is—a luxuriant vine loaded with fruit. But the richer the people get, the more pagan altars they build. The more bountiful their harvests, the more elaborate their pagan pillars. Their heart is false; now they must bear their guilt. The LORD will break down their altars and destroy their pillars (Hosea 10:1-2).
  7. A discerning person keeps wisdom in view, but a fool’s eyes wander to the ends of the earth (Proverbs 17:24).
  8. They are ingenious in their wickedness (Romans 1:30).

In other words, we humans tend to get smartest about the least important things, and are foolishly forgetful of eternal things—the things that matter most. Yes, we maximize the minimum and minimize the maximum. There are some who know everything there is to know about football, or who’s who in Hollywood or politics, but are at a loss when it comes to the most basic spiritual concepts, biblical stories, or moral teachings. Hours are consumed by sports, television, and politics, but there is no time for prayer.

Well, you get the point. We are smart, but about the wrong things. Meanwhile we remain foolishly out of touch with the things that matter to God and that last unto life eternal.

I thought of all this when I saw the following commercial, which appeared recently in my YouTube queue. It features men who have developed every talent imaginable related to beer.

Now I have nothing against beer in moderation. But allow the beer to represent the things of this world. And thus we see humorously illustrated our tendency and capacity to become very talented in worldly things. But at the end of the day, it’s just beer; it’s just the world, a world that is passing away.

Are we as talented and ingenious about spiritual things?