What Not to Do, As Seen in a Commercial

I often post and comment on commercials that seem to hint at the gospel or some virtue, but today I focus on one that shows something wrong.

The commercial features a man who is a new father. Apparently, marriage and fatherhood have caused him to lose his “swagger.” The Merriam-Webster Dictionary defines swagger as follows:

to conduct oneself in an arrogant or superciliously pompous manner; especially: to walk with an air of overbearing self-confidence [*]

The word also brings to my mind the life of some young, single men: drinking, partying, and generally irresponsible, boastful behavior. This, is course, is not something to be desired.

While youthful vigor may have its place, life is supposed to move in stages. Once a man is married, and surely once he is a father, youthful swagger is hardly appropriate. It is time to leave the single life behind and accept the calling to be a good husband and father.

As a priest I often help younger couples in making this transition. They cannot and should not go on living as they did when they were single. Marriage is a new reality. Nothing helps you to grow up the way getting married and having children do!

This is a good thing, though. Swagger usually bespeaks frivolity, phoniness, and immaturity. Our modern culture holds up youth as an ideal and seems to want to extend adolescence interminably.

In the commercial, the “friend” who comes to rescue his buddy from the world of marriage and fatherhood and get him back his swagger is not a friend at all; he is more of a tempter. There’s nothing wrong with feeling young, but maturing and accepting responsibilities is a good thing, not something from which to be rescued.

Cross-posted at the Catholic Standard: What Not to Do, As Seen in a Commercial

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