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On Honesty and Sincerity, As Seen in a Commercial

June 15, 2018 0 Comments

021315The word honesty comes from the Latin honestas meaning an honor received from others, a kind of “standing in honor” before others (honor + stas (to stand)). It’s interesting that most people are willing to be a little phony in order to get vague appreciation or to be thought well of. (The whole cosmetics industry is based on this.) But when one is actually “honored” in a formal way by others, there is an elevated sense that we need to truthfully deserve the honor. And thus honor calls forth honesty.

A similar concept is sincerity. The word sincerity comes from the Latin as well: sine (without) + cera (wax). It seems that sculptors in the ancient world often used a hard, resin-like wax to hide their errors. But every now and then there was the perfect carving, with no wax needed, nothing phony about it, no cover-ups.

I thought about these words as I saw this commercial. In the ad, the “honor” of engagement draws forth honesty and sincerity. The honesty of one person brings forth the honesty of the other and they both end up more relaxed.

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