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Picture this! A Reminder about Evangelization in a Commercial

June 9, 2017

evangelizationThe commercial below reminds us of an important insight for evangelization. It features a barber shop where business is slow. Things pick up quickly, however, when they begin to post photos of recent customers sporting their new haircuts. The pictures showcase the good results of a haircut and bring “getting a haircut” from the world of abstraction, ideas, and possibilities, into the world of visual reality. In effect, they’re saying, “Here is what happens when you come to our shop!”

For us who would evangelize, it is not enough to present teachings and ideas. We must provide a real picture of salvation in Christ to others. Even if through our words we can get people to acknowledge that the Lord has saved them and can transform them, they might still respond, “Well that sounds good, but how do I know it’s true?” And that is when we have to be able to say, “Just look at me!”

In other words, having an evangelization committee, displaying a rack of pamphlets, or offering a class is not enough. We have to be witnesses of what the Lord has done for us and showcase what He can still do for others. We must be able to say, “Picture this!”

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  1. Pete says:

    Msgr. Pope,
    Great post! Points to the essential link between evangelization (proclamation of the Gospel) and holiness (the testimony of our life). Both are needed, both are essential.