There’s something about the commercial below that reminds me of this Scripture passage:
As for man, his days are like grass;
he flourishes like a flower of the field;
for the wind passes over it, and he is gone,
and his place knows him no more.
but the steadfast love of the Lord is from everlasting to everlasting on those who fear him,
and his righteousness to children’s children,
to those who keep his covenant
and remember to do his commandments.
The Lord has established his throne in the heavens,
and his kingdom rules over all (Psalm 103:15-19).
In this video we watch a young boy age before our very eyes and then vanish.
I’m not crazy about the Santa figure; in my opinion, something more edifying would have been better, but at his best, Santa means Holy One and as such can represent God. Although the “places” of the man forget him, the Santa figure does not. As the commercial ends you might see the man’s grandchildren (his “children’s children”) in the background.
The world has a cruel indifference to us, but God remembers us as the apple of His eye.
God never forgets.