For most people who view the commercial below, the focus is the Apple iPhone. But for us, I think the true focus should not be the Apple phone the man holds, but the apple of his eye, his daughter. Here is a father who delights in his daughter, and a daughter who is both affirmed by and happy in his delight.
A young girl naturally desires the love and appreciation of her father. She delights in being the apple of Daddy’s eye. If she does not find this from her father, she too easily seeks it from other men, whose love is less pure.
One of the great gifts that a father can give to his daughter is delighting in her for who she is without reference to mere sexual charms. A woman, however beautiful, is a person. She is someone’s daughter and certainly God’s daughter. She is to be loved for her own sake not merely for her charms. In delighting in his daughter, a father also models what she should expect from other men, and teaches her that mere attraction is not the same as pure or mature love.
Sadly, though, with the current crisis of fatherhood today, many young women do not receive this message; they easily confuse being the object of men’s lust with being the object of their proper esteem. Just because a man finds her beautiful does not mean that he respects her. Too many men will regard her body but not her soul.
A good father teaches these truths not only to his daughter, but to men who would be her suitors. Not so long ago, a young man was expected to meet the father of the young woman he dated. And even if few words were exchanged between them, the message from the father was clear: This is my daughter. She is a person, not just someone who exists for your pleasure. Treat her with respect; if you do not, you will have to answer to me!
Pray for fathers to be strong and loving. Daughters (and sons) need them desperately. Without strong and present fathers who show great love and set proper boundaries, many children develop what is often called “the father wound.” It is deep, sometimes subtle, and always harmful.
As you view this commercial, focus less on the Apple phone and more on the father and the apple of his eye—his daughter. With this appreciation from her father, she will be helped to judge every “Romeo” in the light of the proper self-esteem taught to her by her father.