Category: commercials

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Our Interconnectedness as Seen in a Commercial

The commercial below reminds us that the products we use don’t just come out of nowhere. Good goes around and around. The Cheerios in the cereal box started out as seeds in the ground, but the commercial stops well short of showing everyone we should thank for the final product.

• Before sowing the seed, the ground has to be tilled and prepared.

o Thank you to the farmers as well as those who invented, designed, and build the plows.
o Thanks to the steel workers and miners, who contribute the raw materials to build the machines that till.
o Thanks to the petroleum and refinery workers who supply the fuel for the machines to till the earth.

• Once the seed is planted, water, fertilizer, and pesticides need to be supplied in order to ensure a rich harvest.

o Thanks again to the farmers, who rise early in the morning in all kinds of weather to do this work.
o Thanks to those who invented and supply the fertilizer and pesticides.

• Once the crops are ready, they must be harvested and sent to the mill.

o Thanks to those who do the hard work of harvesting.
o Thanks to the truckers and rail workers, who are responsible for conveying the material to the mills.
o Thanks to those who designed, built, and maintain the roads, rails, trucks, and rail cars.

• Once at the mill, the raw material must be processed.

o Thanks to all who work in the mills.
o Thanks to those who invented the machines and processes.
o Thanks to those who supply the steel and the parts for the machines.
o Thanks to those who repair and maintain the machinery.

• Once out of the mill, it’s over more roads and rails to the warehouses and then finally the stores.

o Thanks to all who built the warehouses and stores.
o Thanks to those who carefully monitor inventory so that we consumers are seldom faced with empty shelves.
o Thanks to those who risked their money to build the warehouses and stores.
o Thanks to the bankers, investors, and the people whose deposited money serves to make cash available for the costs for such operations.
o Thanks to the store employees, who stock the shelves and ensure that the products we need are at hand.

This is only a brief list, but never forget that a huge number of people stand behind every box of cereal, behind every other product you buy. Do you see how interconnected we are?

Are you grateful to God, who sustains all of this and from whom every good and perfect gift comes? Each of us should be!

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No One Goes Away from Jesus Unchanged

The video below is a 2008 Coca-Cola commercial that takes up the theme of the star of Christmas.

Let us review the impact that the star of Christmas had on the wise men, the Magi.

  1. The star moved them to seek meaning outside themselves; it made them look out and up.
  2. The star called them beyond what was familiar in their own country and world and expanded their horizons toward Christ and His Kingdom.
  3. The star summoned them to seek Christ, and when they found Him, to worship Him.
  4. The star drew them to be generous to a poor family in Bethlehem; they made sacrifices as they lay costly gifts of gold, frankincense, and myrrh before the Lord.
  5. The star roused them to conversion; they “returned to their country by another route,” following the straight and narrow path rather than the wide and destructive one.

Yes, no one encounters Jesus Christ and goes away unchanged. A blind man went away able to see, the deaf to hear, the lame to walk. The hungry went away satisfied, the ignorant instructed, the guilty forgiven, sinners converted.

The call of the nations to change and to new life began with a star. The light of the star opens the way to the Light of World, Jesus. The star of my life is Jesus.

In the commercial below we see Santa (a name that means “Holy One”) sending forth a star, one that touches people and radiates a light that transforms them.

  1. A woman sees the light of that star and is able to forgive her husband and be reconciled with him.
  2. A young soccer player sees the light of that star, surrenders his pride, and steps aside to let another share in and get a shot at glory.
  3. A young girl sees the light of that star and, giving up some of her own beauty, seeks to beautify a public park for others.
  4. A museum guard sees the light of that star and shows mercy to the guard dog with him (this was a silly one).
  5. A father sees the light of that star and allows his son a moment of growth.

Yes, there is something about that star that changes everyone who looks at it. They become more forgiving, more gracious, more aware of others, more connected to others, more loving. The light of the star, and the light of the world, is Jesus. His light is meant to have that same effect—and more besides.

In the background of the commercial an old Elvis song plays: “Wise men say only fools rush in, but I can’t help falling in love with you. Shall I stay? Would it be a sin if I can’t help falling in love with you?”

Of course the love that is symbolized by the star is not the romantic love of the song but the brotherly and agape love that Christ gives. Like the Magi who found Christ by the star, no one sees the star of Jesus and encounters Him and then goes away unchanged. Indeed, if we authentically encounter Christ, we are equipped to love, just as the people in this commercial are. We are equipped to forgive, to bring healing, to help others find strength and glory in the truth, and to come to full maturity in Christ. A person who knows Jesus and has encountered Him cannot help loving others, not in some merely sentimental way, but with a strong and vigorous love rooted in the truth. This is the same love that Jesus has for us all.

At the end of the commercial is an exhortation in Spanish that translates as follows: “Give the world the best of you.” The best of me is Jesus.

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Who Is My Neighbor? Answered by a Touching Christmas Commercial

dec16-blogIn these days of nearly instant information availability, we think we know a lot about people, things, and issues. Truth be told, we may know more in a quantitative sense but less in a qualitative sense. Too much information can make us less discerning.

The Christmas commercial below is touching and enlightening at the same time. Basically, it plays off the Scrooge/Grinch theme. The commercial shows a grouchy fellow who is touched and converted by the Christmas kindness of some children. That’s the obvious message.

But I wonder if there isn’t another way to see this commercial. Perhaps it is the children (and we whom they represent) who need to add some depth to their perception of the man. He does come across as lonely and rather private, but that doesn’t necessarily mean he’s a grouch or that he should be feared. Perhaps he’s just shy. Maybe his wife died recently. Perhaps his age has limited him.

At any rate, the man returns the kind gesture of the children, multiplied. And while this might mean that he experienced a miraculous conversion, it more likely means that he wasn’t really as grumpy and cold as they thought.

A while back, someone wrote to me saying that in my writing I come across as grouchy and generally displeased with things. The person continued on to say that hearing the sound of my voice and my laughter on the radio revealed another side of me, such that my writings no longer seem so severe.

Well praise the Lord! We can’t avoid perceptions, but we do well to consider them provisional until we have more information. To seem is not to be.

Who is your neighbor? This isn’t really a request for a list of names; it’s an invitation to ponder more deeply who our neighbor really is.

Enjoy the commercial!

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The Truer Gift at Christmas – As Seen in a Commercial

Blog11-27There is an old saying that the greatest things in life aren’t things. Our greatest gifts are those we love, beginning with God and extending to one another.

One of the great dangers at Christmastime (and with life in general) is that we maximize the minimum and minimize the maximum, or, as Jesus puts it, we strain out gnats and swallow camels (Matt 23:24). He said this about the religiously observant of His day, who meticulously followed small, technical rules about cleanliness and ritual purity, but neglected the weightier provisions of the law: justice and mercy and faithfulness (Matt 23:22).

In other words, at Christmas we can focus so much on buying things and arranging various events that we neglect or even harm those who are our greatest gift.

Consider the sad situation that many now largely set aside the once-sacred Thanksgiving holiday when people could spend time with family and enjoy their company. And why is this? So that stores can be open for people to leave the people they love in order to run out and buy things for them. The gift eclipses both the giver and the recipient. And on top of that, we potentially sin against charity by creating a climate that requires the poor and those of the lower-wage working class to work on Thanksgiving Day.

Add to this the short tempers at the shopping malls (often caused by heavy traffic, long lines, and out-of-stock items) and the impression is created that things are more important than people. Not everyone suffers from this, but it is a problem.

The video below provides a touching reminder that the truer purpose of a gift is the well-being of another and the love we can show at Christmas.

The basic scene is that two snowmen are built, a kind of husband-and-wife, snowman family. But one has, and the other has not. Seeing his wife’s need, the husband snowman sets out, enduring great hardship and overcoming many obstacles, in order to get for his wife what she needs. The greatest gifts are those that show care for another.

Through the window, the “creator” of the snowman watches this act of love unfold. At the touching end of the video, the creator is very pleased.

And so, too, our Creator and Lord is watching from the window of Heaven, and He is pleased with our acts of mercy as well.

The greatest things in life aren’t things; they are those we love. And the greater gift this Christmas is not so much the things we give, as it is the care and love we extend through those gifts, and the shared gift of our very selves.

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Let God Find You – As Seen in a Touching Christmas Commercial

It may seem odd to say, “Let God find you.” After all, God knows just where we are. But there is something very respectful about a God who, as Jesus says in the Book of Revelation, stands at the door and knocks. Even back in the Garden of Eden, as sinful Adam and Eve hid, God walked through the garden and called, “Where are you?”

Yes, God waits until we let Him find us, until we open the door of our heart where He knocks, or until we decide to come out of hiding.

But God does knock. He sends us prophets and speaks through creation and His Word to establish a connection with us. He seeks a connection. Let God find you. Open the gift of His offer.

Something of this dynamic occurred to me while watching the John Lewis Christmas commercial below. And while the roles seem reversed, the dynamic is the same. A little girl spies a lonely man on the moon and seeks to get his attention, to connect with him somehow. But the man seems lost in his loneliness. Through perseverance, she reaches him and the connection is opened.

Let God find you. Let Him connect with you this Christmas.

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Let God Find You – As Seen in a Touching Christmas Commercial

Blog12-11It may seem odd to say, “Let God find you.” After all, God knows just where we are. But there is something very respectful about a God who, as Jesus says in the Book of Revelation, stands at the door and knocks. Even back in the Garden of Eden, as sinful Adam and Eve hid, God walked through the garden and called, “Where are you?”

Yes, God waits until we let him find us, until we open the door of our heart where he knocks, or until we decide to come out of hiding.

But God does knock. He sends us prophets and speaks through creation and His Word to establish a connection with us. He seeks a connection. Let God find you. Open the gift of His offer.

Something of this dynamic occurred to me while watching the John Lewis Christmas commercial below. And while the roles seem reversed, the dynamic is the same. A little girl spies a lonely man on the moon and seeks to get his attention, to connect with him somehow. But the man seems lost in his loneliness. Through perseverance, she reaches him and the connection is opened.

Let God find you. Let Him connect with you this Christmas.

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The Most Important Things in Life aren’t Things, as Seen in a Commercial

We’ve all met people who are anxious to keep things in pristine condition. Some of us grew up with parents and grandparents who put plastic slipcovers on sofas or even forbade entering the “living room” on anything but special occasions. I once met a priest who kept the church locked up except for Sundays because he was concerned that people might track in dirt or otherwise alter its perfect, museum-like order. Heaven forfend that the hymnals might not be perfectly aligned in the pews!

Other people concentrate on money, forever saving funds for the proverbial rainy day and barely enjoying the good things of life in the present.

Taking care of possessions and showing prudence about money are both admirable traits in moderation, but excesses that hinder or outright bar the enjoyment of good things is to elevate things above people. The most important things in life aren’t things at all. Jesus once reminded us that the Sabbath was made for man. He said this to correct those who were so litigious about the rules of the Sabbath that the whole point was being lost. The Sabbath should be a joy, not a constant jeopardy. The rules were meant to frame the joy not eliminate it.

In this video below there is something of the message I am trying to convey. In it, a little girl dances her way through the house, causing near disasters of various sorts. In the end, though, she causes little damage. The company would have us insure things so that we can enjoy them rather than being limited by them. This gives the girl the freedom to be a little girl, enjoying her home without being burdened by the fear of breakage.

Insurance has its place, but even more so does detachment and prizing people more than things. Reasonable precautions and responsible limits are good, but things are meant to be used. This means that they may get dented, scratched, and show signs of wear and tear. That’s OK—people are enjoying them and being blessed.

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On the Passing of Things, as Seen in a Commercial

The commercial below must have taken weeks to film. Regardless of its intent (selling homeowner’s insurance), there is something of an admonition in both the video and the accompanying music: life and the things of life slip away. Not a bad theme in November, when the Church bids us to meditate on the last things.

The lyrics of the background music set forth the theme: “Don’t stop thinking about tomorrow. Don’t stop; it’ll soon be here.” As the song plays, the objects in the house start to get up and leave the house and its owners. Then, the occupants themselves begin to be swept out. By the end of the commercial, all that was within and all who were within have been swept outside.

This is a paradigm for life. No thing and no person in this world will survive the passage of time. All will be swept away; all will pass, down the river of time. Even lofty mountains were once on the sea floor—and to that floor they will eventually erode and return. Jesus says, Heaven and Earth will pass away, but my words will never pass away (Mat 24:35).

Scripture also says,

  • For here we do not have an enduring city, but we are looking for the city that is to come (Heb 13:14).
  • The end of all things is near. Therefore, be alert and of sober mind so that you may pray (1 Peter 4:7).
  • But according to His promise we are looking for new heavens and a new earth, in which righteousness dwells (2 Peter 3:13).

This commercial is not morbid. Rather, it is almost joyful. For indeed, although earthly glories fade, Scripture says (in many different passages) that trouble doesn’t last forever (cf Psalm 30:6).

The commercial ends with a photograph being taken. Ultimately, each moment in life is but a snapshot in time. Time itself and all things are moving downstream, down the river of time and slipping away. God alone remains forever. Our only hope is to be anchored to Him. He is our rock, our firm foundation. His Kingdom is our lasting city. All else fades and slips away.